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Education
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| University of South Florida | Aug. 2006-Aug. 2008 |
| Masters of Business Administration: Marketing and Management |
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| University of South Florida | Aug. 2001-May 2005 |
| Bachelor of Arts: Fine Art Photography |
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Experience
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| Creative Director & Product Designer |
| All Natural Botanicals (Dade City) | June 2008-Aug.2009 |
- Created entirely new company catalogue with over 40 product lines for small international company specializing in fragrance products. Designed catalogue layout; created all product photos and associated text
- Led company's catalog and sample distribution marketing
- Created entirely new web site for company's Florida office and initiated and led company's internet marketing efforts, including search engine optimization (SEO)
- Developed and designed packaging for at least 30 new products
- Organized and conducted quality control inspections for Chinese products to ensure adherence to customer guidelines
- Responsible for all computer technical issues and trouble-shooting
- Researched and certified compliance for various products under REACH, CPSC, CPSIA, FHSA, NIST, and FDA
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| Assistant Studio Director |
| Sadie's Ventures Portrait Studio (Tampa) | June 2005-April 2006 |
- Managed storewide operations and sales on a day to day basis
- Hired and trained 30+ employees
- Increased productivity and revenue by automating the schedule for employee/customer appointments
- Handled customer relations with a 90% satisfaction rate
- Ordered merchandise and received shipments for company disbursement
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| Professional Photographer |
| Bay Area Photography (Tampa) | June 2003-June 2005 |
- Lead Wedding Photographer published in Tampa Bay's Premier Bride Magazine, issue 2004-2005
- Responsibilities in Marketing, Advertising, Trade Shows, and Publications
- Created company website
- Implemented the conversion of the studio from film to digital photography
- Digitally enhanced images with Photoshop where needed
- Organized 200+ guests for wedding reception pictures
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| Vintner |
| Aspirations Winery (Tampa) | Aug. 2002-June 2003 |
- Custom designed wines
- Wine analysis and production control
- Reorganized production line to increase output
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| Technical and Professional Skills |
- Strategic Internet Marketing
- Web Design: Raw HTML, PHP inclusions
- Computer: PC or MAC
- General Office: MS Word, MS Excel, Power Point, Mozilla Suite, Adobe Acrobat
- Graphics: Photoshop 5-CS2, Illustrator CS, CorelDraw x4, Canon Digital Photo Pro
- Fine Arts: Photography (Digital and Film), Graphic, Painting, Sculpture, Portfolio Design
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